One measure of a successful real estate brokerage is the quality of its agents. The Berkshire Hathaway HomeServices California Properties management team provides a supportive, nurturing, and professional environment for the veteran and new agent alike. With over 120 years of combined South Bay Real Estate experience, the full time management team at BHHS California Properties takes a very hands-on approach when it comes to the success of their associates.
Management goals include helping associates achieve their potential through a successful long-term career designed around a profitable business model that provides exemplary service to their clients. A seven-day a week open-door management policy enables our associates to gain help with all real estate matters including challenging transactions. Some of the many ways the management team assists associates on a daily basis include creating strategies for developing business, structuring client proposals, solving immediate problems and developing efficient business plans.
Bruce Short — President and CEO, Bruce has lived in the South Bay since 1958. He grew up in Torrance, attended Torrance High and El Camino Junior College and is a UCLA alumnus. He started his real estate career in 1972 and founded the company in 1975. Bruce takes a very hands-on approach when it comes to the success of the company. His philosophy is simple: Play it straight, tell the truth, work hard, commit totally, and you cannot help but succeed. It’s been a philosophy that has served the company well. For almost 40 years, the company has been one of the most successful real estate companies in America
Jerrie Short — Vice President-Public Relations & Events and licensed since 1974, Jerrie co-founded the company in 1975 along with her husband Bruce. Under their guidance, the company grew from 15 associates to 200 BHHS California Properties associates today. Over the last 40 years, Jerrie has focused on providing the sales associate with support services that exceed their expectations. For her, it is all about the “personal touch” when it comes to working with people. Technology is an amazing real estate tool, but in a world that is more and more driven by Facebook, Twitter, search engines and blogging, there is no substitute for working side-by-side with an individual to accomplish their goals.
Rick Elorriaga — Executive Vice President, Rick has been actively involved with the company since 1977. He oversees the daily operations of the three offices in the South Bay and is Manager of the Skypark office. He brings an extremely proficient knowledge of the code of ethics and contract intricacies to the table. Rick is the “go to guy” when it comes to dealing with extremely challenging or difficult transactions. Rick has been the driving force behind BHHS California Properties training and mentoring program. His unique approach to training has helped produce some of the most knowledgeable and successful agents in the business.
Denise Scarpetti — Director of Operations, Denise has been in real estate since 1978 and joined BHHS California Properties in 2002. She owned and operated her own property management company for over ten years and brings her knowledge of property management, along with her expertise in the Human Resource arena, to the company. Prior to that, Denise worked with one of the largest commercial real estate firms in the country working in and managing various departments. Denise currently oversees the administrative staff and company operations and works closely with Bruce and Jerrie Short and Rick Elorriaga in all phases of management, procedures and policy-making.
Mistydawn Jones — Manager of the Redondo Beach office, since 1985 Mistydawn has been committed to meeting the needs of her clients and measuring that success one family at a time. She strives to accomplish all she does with grace, love and enthusiasm. Mistydawn brings that same dedication to working with the sales associates in her branch. She is grateful, inspired and proud to be working with a select team of professionals that are the most capable, honest and hardworking in the country. Mistydawn believes that working hard at something you love to do, with people you trust, is one of the greatest experiences in life.
Richard Paoletti — Director of Business Development, Richard believes that life can be enhanced and improved through real estate for both his clients and colleagues. And, he lives by that creed, working every day to make a difference and an impact on people’s lives. A licensed realtor for 19 years, Richard’s career involved working with hundreds of satisfied buyers and sellers and ultimately the management, recruitment and training of new and experienced agents. As a recruiter and mentor, Richard’s goal is to help the new agent recognize their special talents and give them direction on how they can use those talents to succeed in real estate. He has the ability to identify what he can do to provide value to those he mentors and articulate how they will benefit. Richard knows that as long as your value exceeds cost, customers will seek you out. So the foundation of his instruction is that you must understand the first step to success in real estate is to provide value that goes beyond what is expected. Richard is convinced that the difference between being an average agent and a highly productive and respected professional is the value you bring to the table.